Put AI to Work.
We help businesses adopt AI, automate operations, and unlock new growth opportunities.
From hands-on training to implementation, we turn AI into real, measurable outcomes.
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Our solutions
Our solutions
AI Training & Enablement
Upskill your team to confidently adopt and apply AI across your business.
We deliver practical, hands-on training for non-technical teams, enabling them to build AI agents, automate workflows, and integrate AI into their day-to-day operations.
Training is available across Google Gemini, Microsoft Copilot, Salesforce, ChatGPT, and Claude — with targeted programmes such as our Claude Masterclass providing a fast, practical way to get started.
AI Training & Enablement
Upskill your team to confidently adopt and apply AI across your business.
We deliver practical, hands-on training for non-technical teams, enabling them to build AI agents, automate workflows, and integrate AI into their day-to-day operations.
Training is available across Google Gemini, Microsoft Copilot, Salesforce, ChatGPT, and Claude — with targeted programmes such as our Claude Masterclass providing a fast, practical way to get started.
AI Automation & Implementation
Use AI to automate how work gets done across your business.
ProductEdge identifies high-impact opportunities and delivers end-to-end AI solutions, from initial use case through to implementation, helping teams reduce manual work and focus on higher-value activities.
We’ve delivered measurable results for clients, including:
10× time savings across internal workflows
80% faster response times for customer interactions
Savings equivalent to 2 full-time employees (FTEs)
2% uplift in marketing-driven revenue
We focus on practical, high-impact implementations that deliver measurable ROI quickly.
AI Automation & Implementation
Use AI to automate how work gets done across your business.
ProductEdge identifies high-impact opportunities and delivers end-to-end AI solutions, from initial use case through to implementation, helping teams reduce manual work and focus on higher-value activities.
We’ve delivered measurable results for clients, including:
10× time savings across internal workflows
80% faster response times for customer interactions
Savings equivalent to 2 full-time employees (FTEs)
2% uplift in marketing-driven revenue
We focus on practical, high-impact implementations that deliver measurable ROI quickly.
AI Automation & Implementation
Use AI to automate how work gets done across your business.
ProductEdge identifies high-impact opportunities and delivers end-to-end AI solutions, from initial use case through to implementation, helping teams reduce manual work and focus on higher-value activities.
We’ve delivered measurable results for clients, including:
10× time savings across internal workflows
80% faster response times for customer interactions
Savings equivalent to 2 full-time employees (FTEs)
2% uplift in marketing-driven revenue
We focus on practical, high-impact implementations that deliver measurable ROI quickly.
AI Opportunity Sprint
Not sure where to start with AI?
Our AI Opportunity Sprint helps you identify the highest-impact ways to apply AI across your business, from automation opportunities through to new capabilities and product ideas.
We work closely with your team to assess your operations, prioritise use cases, and define a clear, practical roadmap for implementation.
By the end of the sprint, you’ll have:
A prioritised list of high-impact AI opportunities
Clear recommendations on where to start
Defined use cases for automation and new capabilities
A practical roadmap to move into implementation
This is often the fastest way to move from uncertainty to action.
AI Opportunity Sprint
Not sure where to start with AI?
Our AI Opportunity Sprint helps you identify the highest-impact ways to apply AI across your business, from automation opportunities through to new capabilities and product ideas.
We work closely with your team to assess your operations, prioritise use cases, and define a clear, practical roadmap for implementation.
By the end of the sprint, you’ll have:
A prioritised list of high-impact AI opportunities
Clear recommendations on where to start
Defined use cases for automation and new capabilities
A practical roadmap to move into implementation
This is often the fastest way to move from uncertainty to action.
AI Opportunity Sprint
Not sure where to start with AI?
Our AI Opportunity Sprint helps you identify the highest-impact ways to apply AI across your business, from automation opportunities through to new capabilities and product ideas.
We work closely with your team to assess your operations, prioritise use cases, and define a clear, practical roadmap for implementation.
By the end of the sprint, you’ll have:
A prioritised list of high-impact AI opportunities
Clear recommendations on where to start
Defined use cases for automation and new capabilities
A practical roadmap to move into implementation
This is often the fastest way to move from uncertainty to action.
Meet our CEO & Founder
Meet our CEO & Founder
Ned Moorfield
Ned is a Technology Entrepreneur and Product Leader with over 20 years of experience at companies like Google, Eventbrite, and Macquarie Bank. As Co-Founder of GoCatch, he scaled the company to process $30M in payments, secure $8M+ in funding, and complete 1.5M+ bookings. Now, Ned helps companies leverage AI to optimise product development, drive innovation, and achieve long-term competitive advantages.
What our clients say
"Delivered well beyond our expectations."
Ned was able to help us look internally at ourselves around how we operate but also understand the external market
Jaci Brown
Research Director at CSIRO
"A strong leader in a zero to one space"
With Ned's strong execution and focus, we managed through the challenges of integrating our two complex and different products.
Yaniv Zeevi
Senior Product Lead - Facebook/Meta
"An incredible asset to Eventbrite"
Ned helped make our distribution partnerships a major driver of growth for the business, integrating with dozens of partners like Facebook, Spotify, and Google
Casey Winters
Chief Product Officer - Eventbrite
"Ned is a hugely dedicated & hard working entrepreneur"
Ned displayed great adaptability and a willingness to work collaboratively with all of his stakeholders to drive outcomes
Tim Fung
CEO - Airtasker
"Delivered well beyond our expectations."
Ned was able to help us look internally at ourselves around how we operate but also understand the external market
Jaci Brown
Research Director at CSIRO
"A strong leader in a zero to one space"
With Ned's strong execution and focus, we managed through the challenges of integrating our two complex and different products.
Yaniv Zeevi
Senior Product Lead - Facebook/Meta
"An incredible asset to Eventbrite"
Ned helped make our distribution partnerships a major driver of growth for the business, integrating with dozens of partners like Facebook, Spotify, and Google
Casey Winters
Chief Product Officer - Eventbrite
"Ned is a hugely dedicated & hard working entrepreneur"
Ned displayed great adaptability and a willingness to work collaboratively with all of his stakeholders to drive outcomes
Tim Fung
CEO - Airtasker
"Delivered well beyond our expectations."
Ned was able to help us look internally at ourselves around how we operate but also understand the external market
Jaci Brown
Research Director at CSIRO
"A strong leader in a zero to one space"
With Ned's strong execution and focus, we managed through the challenges of integrating our two complex and different products.
Yaniv Zeevi
Senior Product Lead - Facebook/Meta
"An incredible asset to Eventbrite"
Ned helped make our distribution partnerships a major driver of growth for the business, integrating with dozens of partners like Facebook, Spotify, and Google
Casey Winters
Chief Product Officer - Eventbrite
"Ned is a hugely dedicated & hard working entrepreneur"
Ned displayed great adaptability and a willingness to work collaboratively with all of his stakeholders to drive outcomes
Tim Fung
CEO - Airtasker
"Delivered well beyond our expectations."
Ned was able to help us look internally at ourselves around how we operate but also understand the external market
Jaci Brown
Research Director at CSIRO
"A strong leader in a zero to one space"
With Ned's strong execution and focus, we managed through the challenges of integrating our two complex and different products.
Yaniv Zeevi
Senior Product Lead - Facebook/Meta
"An incredible asset to Eventbrite"
Ned helped make our distribution partnerships a major driver of growth for the business, integrating with dozens of partners like Facebook, Spotify, and Google
Casey Winters
Chief Product Officer - Eventbrite
"Ned is a hugely dedicated & hard working entrepreneur"
Ned displayed great adaptability and a willingness to work collaboratively with all of his stakeholders to drive outcomes
Tim Fung
CEO - Airtasker
Get in touch
Office
Level 2/11 York St
Sydney NSW 2000
Australia